Anthony Perlas · Veteran · Los Angeles
If you land on anthonyflux.com looking for a buy button, you will not find one. FLUX does not take payment on its site, and that is a deliberate design choice rather than an unfinished page. This post explains how to apply, what happens to your application, how pricing is handled, and why a coaching desk would choose allocation over instant checkout.
Step one: apply
The application is the contact. You write what you want changed and confirm that you are an adult. There is no phone number and no public email on the FLUX site, and you should not go looking for an inbox that is not listed. The site is also candid about its plumbing: today the application is saved in your browser only. It is not emailed and not stored on a server, which means the coach cannot read it from the form yet.
Step two: cohort allocation
When a cohort opens, a small group is allocated and applicants are told whether they are in it. A full cohort means waiting for the next one. Allocation keeps the weekly check-in meaningful: the coach reads every log rather than skimming dozens. It also means nobody is charged for a seat that does not exist. Interest is recorded first, and commitment comes only when a real cohort with real seats is ready.
Step three: the week begins
Once you are in, the week starts: a written training plan, nutrition habits, one check-in, and a log you keep. There is no onboarding funnel or upsell sequence. The first check-in reads your first week’s record and adjusts the plan. If that sounds plain, it is meant to. Most fitness change comes from repeating plain weeks well rather than from dramatic launches that fade by the third Monday.
What it costs
FLUX has not published a price. The site notes that coaching of this kind is often discussed somewhere between $2,000 and $8,000, but it is explicit that this range is not an offer to sell. The founder sets the figure for a cohort before anyone is asked to pay. You will know the exact price before you commit to anything, and the decision is yours at that point.
Why no checkout
A checkout optimizes for impulse. FLUX would rather optimize for fit. By separating interest from payment, the desk avoids selling seats it cannot coach well and avoids taking money from someone whose goals belong with a clinician or a different program. If you want to talk about whether FLUX or another desk suits you, the 15-minute calendar link below is a good place to start that conversation.
What to write in the application
Keep the application short and specific. Describe one change you want, the days you can realistically train, and anything that has derailed you before. Honest constraints help the coach decide whether a cohort fits you, and they make the first check-in far more useful.
About FLUX
FLUX is small-cohort online fitness coaching for adults, coached by Anthony Perlas in Los Angeles and part of the SEROPTICS network. It offers a written training plan, nutrition habits, one weekly check-in, and a private log you keep. FLUX is not medical care, does not advise on performance-enhancing drugs, and takes no payment on its site. The application is the contact: there is no public phone or email for FLUX itself.
Next steps
Apply to the next FLUX cohort (the application is the contact): https://anthonyflux.com/
Book a 15-minute call: https://calendar.app.google/YipFae7DNyHKSMUH9
Read the field blog: https://blog.lillith.vip
Join the conversation: https://forum.lillith.vip/
Watch the film channel: https://www.youtube.com/@thevoden
Press and the nightlife record: https://nightlifereport.app
Adults 18+. This page publishes no separate inbox; use the links above.
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